Hapcheon Red Clay Korean Beef Festival
합천황토한우축제
The festival name as written in Korean. Use it when you look up directions.
Organizer notice check date: not recorded. Check official details before visiting.
Last checked against open data: 2026-10-05
- Dates
- 2026.10.09 – 2026.10.11
- Where
- 62 Munhwa-ro, Hapcheon-eup, Hapcheon-gun, Gyeongsangnam-do
- 경상남도 합천군 합천읍 문화로 62
- Hours
- Check hours with the organizer.
Visitor uplift rank 35 of 48 festivals with data in Gyeongnam
Ranks the host municipality’s past peak out-of-town visits relative to the same-weekday baseline within four weeks before and after. Not festival attendance or current popularity.
About
The Hapcheon Hwangto Hanwoo Festival celebrates Hapcheon County's local beef brand, Hapcheon Hwangto Hanwoo. First held in 2023, it has become an annual fall festival and this year marks its fourth edition. Hapcheon Hwangto Hanwoo has been a registered trademark since 1999, jointly managed by Hapcheon County and the Hapcheon Livestock Cooperative. The cattle are raised for more than 16 months on special feed mixed with hwangto (yellow ocher clay), producing beef known for its tender texture and rich flavor. The festival is organized and run by the Hapcheon Livestock Cooperative with support from Hapcheon County, and each year it has drawn bigger crowds and sales. About 30,000 people attended the first festival in October 2023, and by the third edition in 2025, roughly 79,000 visitors came over three days, generating 1.2 billion won in sales and making it one of Hapcheon's signature events. Building on this momentum, the fourth festival is expected to be even larger, with an expanded lineup of programs.
Program
Food & drink · 3 stalls · 9 items
Hints are based on menu names. Dishes without a label may still contain pork or be spicy. Check ingredients and spice level at the booth.
영미3 items
- Takoyaki타코야키₩5,000
- Okonomiyaki오코노미야키₩10,000
- 멘치카츠Translate this menu with Google ↗₩7,000
몬스터24 items
- Steak스테이크₩13,000
- Bulgogi Pizza불고기피자₩16,000
- 페페로니피자Translate this menu with Google ↗₩16,000
- Sweet potato Pizza고구마피자₩16,000
빅토리아2 items
- Glazed fried chicken닭강정₩10,000
- 지파이Translate this menu with Google ↗₩5,000
Dates & hours
- Dates
- 2026.10.09 – 2026.10.11
- Hours
- Check hours with the organizer.
Admission & attendance
- Admission
- 무료 (구이터 이용 비용 별도)
Korean original. A translation is not yet available for this information.
Read with Google Translate ↗
Check the official notice for booking, registration and changes. Open official website
Before you go
No additional visitor guidance is available. Check official channels for the latest notice.
Location
62 Munhwa-ro, Hapcheon-eup, Hapcheon-gun, Gyeongsangnam-do
Address in Korean. Show it to a taxi driver or paste it into a Korean map app.
경상남도 합천군 합천읍 문화로 62
Show Korean name & address
합천황토한우축제
경상남도 합천군 합천읍 문화로 62
Organizer & contact
- Organizer
- 합천축협
The organizer name as written in Korean.
The organizer's own notices are the most reliable for schedule changes, tickets, and program details
Korean phone line · other languages unconfirmed
Need language help? Contact the 1330 Korea Travel Helpline for travel information and interpretation in English, Japanese and other languages. Check the official guide for hours by language.
Source: ⓒKorea Tourism Organization, Ministry of Culture, and local governments (open data). Details may change on site.
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